Semrush Statistics 2026: Revenue, Users and Growth Trends

Semrush closed 2025 on $443.6 million in revenue and $471.4 million in annual recurring revenue. Paying customers sit near 117,000. AI products jumped from $4 million to $38 million in ARR inside twelve months. Adobe then bought the whole company for $1.9 billion. 

We have tracked this platform since our first affiliate payout in 2023, and the shape of its growth has changed completely. Rankings used to pay the bills, and now AI visibility does. These Semrush Statistics 2026 show exactly where the money moved, and what it means for your stack.

Every figure below comes from company filings, product pages and our own directory data. Where two credible numbers disagree, we say so instead of quietly picking the prettier one.

Semrush Key Numbers At A Glance

Metric	Latest figure	Prior year	Change	What we read into it
Full-year revenue	$443.6 million (2025)	$376.8 million (2024)	Up 18%	Growth held above the SaaS median
Annual recurring revenue	$471.4 million (end 2025)	$411.6 million (end 2024)	Up 15%	ARR now runs ahead of booked revenue
Paying customers	About 117,000	About 106,000	Up roughly 10%	Seat expansion beats seat count
Free and total active users	1.04 million free, 1.17 million active	1.09 million active	Up 7%	Free tier still feeds the funnel
Customers paying $10,000+ a year	About 5,800	4,426	Up 31%	Mid-market is the growth engine
Customers paying $50,000+ a year	About 500	291	Up 74%	Enterprise land grab is working
AI product ARR	$38 million	$4 million	Up 850%	Fastest product ramp in company history
Enterprise platform ARR	$37 million across 579 accounts	$9 million	Up 311%	Average enterprise deal near $64,000
Dollar-based net revenue retention	104%	106%	Down 2 points	Churn pressure sits at the small end
Cash flow from operations	$59.6 million (13.4% margin)	$50.1 million	Up 19%	Self-funding, no raise needed
Adjusted operating income	$53.3 million (12% margin)	$45.8 million	Up 16%	Profitable on an adjusted basis
Acquisition value	$1.9 billion, $12.00 a share	Public since 2021	Closed in 2026	Adobe owns the category leader now

Revenue Growth History: How Semrush Reached $443.6 Million

Revenue growth here has been very steady for a marketing platform. No hockey stick, and no collapse either. Just eight straight years of compounding.

Full-year 2025 landed at $443.6 million, an 18% rise on the $376.8 million booked a year earlier. Back in 2019 the company turned over $92.1 million, so revenue has grown almost fivefold in six years.

What makes that run interesting is the revenue mix. Subscriptions carry nearly all of it, with almost no services and almost no one-off fees. Pure recurring software revenue, which is why annual recurring revenue growth tells you more than the reported top line.

Year	Revenue	Year-on-year growth	End-of-year ARR	ARR growth	Net new ARR added
2019	$92.1 million	Not disclosed	$102.6 million	Not disclosed	Not disclosed
2020	$124.9 million	Up 36%	$144.2 million	Up 41%	$41.6 million
2021	$188.0 million	Up 51%	$215.7 million	Up 50%	$71.5 million
2022	$254.3 million	Up 35%	$275.1 million	Up 28%	$59.4 million
2023	$307.7 million	Up 21%	$337.1 million	Up 23%	$62.0 million
2024	$376.8 million	Up 22%	$411.6 million	Up 22%	$74.5 million
2025	$443.6 million	Up 18%	$471.4 million	Up 15%	$59.8 million
2026 (our estimate)	$500m to $515m	Up 13% to 16%	$535m to $550m	Up 14% to 17%	$64m to $79m

Semrush revenue and ARR by year, with our own 2026 modelling in the final row.

Why Growth Slowed From 51% To 18% In Five Years

The deceleration in that chart is the part most statistics posts skip over. Growth fell from 51% in 2021 to 18% in 2025, which looks alarming until you unpack the reasons behind it.

Three things happened at once. The pandemic-era rush into digital marketing tools settled down. Cheaper competitors arrived at the $44 to $99 price band. The addressable pool of self-serve SEO buyers also began filling up.

None of that is unusual for a platform crossing $400 million in revenue. What is unusual is holding cash generation positive throughout the slowdown, which Semrush managed every single year.

Net new ARR added tells the cleaner story. The company added $74.5 million of fresh recurring revenue in 2024 and $59.8 million in 2025. So the absolute dollars slipped even as the base grew larger.

Our estimate: we model 2026 revenue at $500 million to $515 million, with a base case of $507 million. We reach that by carrying exit ARR of $471.4 million forward at 14% net new growth. Then we discount slightly for integration noise following the Adobe close.

Paying Customers And Free Users: The Real Funnel Split

Semrush reports roughly 117,000 paying customers alongside about 1.04 million free accounts. Total active users sit near 1.17 million, and more than 10 million people have opened an account at some point since 2008.

Run the maths and the free to paid conversion rate looks thin at around 10%. In practice that ratio is healthy for a self-serve SEO platform. Most free users are students, one-off researchers, or people checking a single domain.

Customer growth has now slowed to roughly 10% a year while ARR grows at 15%. So expansion income carries more weight than new logo acquisition, which is a meaningful shift from the position two years ago.

Operator flag: if you sell Semrush as an affiliate, stop chasing free signups. Our SEO tools vertical averages $64 EPC precisely because the paid tiers are expensive and sticky. One Guru conversion is worth roughly fifty trial clicks.

What Semrush Customers Actually Pay Each Year

Average revenue per customer is the metric most statistics posts get wrong, so we calculated it ourselves rather than repeating a figure we could not reproduce.

Divide exit ARR of $471.4 million by roughly 117,000 paying customers and you land near $4,030 a year. That works out around $336 a month per account, which is well above the list price of the entry tier.

Published figures vary widely on this one. Some put the number at $4,369, others at $3,125, and the gap comes from different customer counts paired with different ARR snapshots. We treat $4,000 to $4,100 as the defensible range for 2025 and flag the disagreement rather than hiding it.

The direction of travel is clearer than the exact figure. Here is how average revenue per paying customer has moved across the last six years, using our own calculations from published ARR and customer counts.

Two forces push that number upward, and neither one requires a single extra customer. Price rises do part of the work, and add-on attachment does the rest.

Enterprise Accounts Now Carry The Growth

The most striking shift across these numbers is the movement upmarket. Semrush used to be a freelancer tool with an agency habit, and that description no longer fits the revenue base.

Accounts paying more than $10,000 a year reached roughly 5,800, up 31%. Accounts paying more than $50,000 a year hit about 500, up 74%, having grown from just 183 accounts two years earlier.

The dedicated enterprise product finished 2025 with $37 million in ARR across 579 customers. Average contract value there sits near $64,000, which is roughly sixteen times the platform average.

Year	Accounts above $10,000 ARR	Growth	Accounts above $50,000 ARR	Growth	Enterprise platform ARR
2018	211	Baseline	Not reported	Not reported	Not launched
2021	1,410	Up 68%	About 90	Not reported	Not launched
2022	2,190	Up 55%	About 130	Up 44%	Not launched
2023	3,355	Up 53%	183	Up 41%	Pilot only
2024	4,426	Up 32%	291	Up 59%	$9 million
2025	About 5,800	Up 31%	About 500	Up 74%	$37 million, 579 accounts
2026 (our estimate)	7,300 to 7,600	Up 26% to 31%	820 to 880	Up 64% to 76%	$78m to $88m

Enterprise account growth by ARR band, with our 2026 projection in the closing row.

Look closely at the pattern in that table. Small accounts grow slowly while large accounts grow fast, and that combination is exactly what keeps total ARR expanding while logo growth cools off.

Enterprise SEO platform adoption is also what changed the buyer profile. Two years ago the typical decision maker was a marketing manager with a card. Now it is often a procurement team running a formal review.

What we would bet on: accounts above $50,000 pass 850 during 2026. Under Adobe ownership those deals get bundled into existing enterprise contracts, which shortens sales cycles much.

AI Products Went From $4 Million To $38 Million In ARR

This is the number we keep repeating to clients. AI product ARR grew from $4 million to $38 million inside a single year, making it the fastest product ramp the company has ever posted.

Add the enterprise platform and you get $63 million of the $471.4 million exit ARR. So AI and enterprise together now account for 13.4% of all recurring revenue, against effectively zero two years earlier.

That pace of mix change is rare in mature software businesses. Most platforms bolt AI onto existing plans and see no revenue line at all. Here, AI product ARR growth arrived as separately priced modules customers actively chose to buy.

AI And Enterprise ARR Contribution, Charted

SaaSGoodies read: we put AI product ARR at $95 million to $115 million by the end of 2026, with $105 million as our base case. The $99 monthly AI visibility add-on is the lever here. Attach it to just 9% of the paying base and the line clears $100 million on its own.

Adobe Paid $1.9 Billion: The Deal Numbers That Matter

Adobe agreed to buy Semrush in an all-cash deal worth roughly $1.9 billion, at $12.00 per share, and the transaction completed during 2026.

Context makes that price interesting. Semrush shares traded at $6.76 before the news broke, then climbed around 70% on the announcement. Market capitalisation had been sitting a little above $1 billion, which is very low for a business with $471 million of recurring revenue.

So Adobe paid roughly 4 times exit ARR and about 4.3 times trailing revenue. For a company growing 15% with positive cash generation, that multiple looks modest. Comparable software deals in 2021 regularly cleared 8 to 12 times ARR.

The deal terms worth noting for anyone modelling the business:

The logic behind the deal is simple enough. Adobe already owned content creation and performance measurement. What it lacked was search visibility. Building that dataset from scratch was never realistic, given how fast AI-driven search moved through 2025 and 2026.

Editor's caution: acquisitions of this shape usually slow the small-team roadmap. We expect enterprise features to ship faster and self-serve features to ship slower. Watch renewal pricing on Pro and Guru carefully through 2027.

Semrush Pricing In 2026: Plans, Seats And Hidden Add-Ons

Pricing is where most buyers get caught out. List prices look clean on the website, and real invoices rarely match them.

Three classic plans remain in place. Pro costs $139.95 a month, Guru $249.95, and Business $499.95. Annual billing cuts roughly 17%, which brings Pro to $117.33 and Guru to $208.33 monthly.

A newer bundle called Semrush One starts at $199 and layers AI visibility tracking on top of the standard SEO toolkit. Every plan ships with a single user seat, and that detail is the one people miss when budgeting.

Plan or add-on	Monthly price	Annual equivalent	Key limits	Extra seat cost	Best suited to
Pro	$139.95	$117.33	5 projects, 500 keywords, 100,000 pages crawled	$45	Solo affiliates and freelancers
Guru	$249.95	$208.33	15 projects, 1,500 keywords, 300,000 pages, historical data	$80	Content teams and small agencies
Business	$499.95	$416.66	40 projects, 5,000 keywords, API access, share of voice	$100	Agencies with five or more retained clients
Semrush One Starter	$199	Not published	50 tracked prompts, 500 keywords, 140+ countries, 17 languages	Varies	Brands beginning AI visibility work
Semrush One Pro+	$299	Not published	100 prompts, 1,500 keywords, historical data, multi-location	Varies	In-house SEO and content teams
Semrush One Advanced	$549	Not published	200 prompts, 5,000 keywords, API and MCP access	Varies	Multi-brand marketing teams
AI visibility add-on	$99 per domain	Not published	ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews	Per domain	Anyone measuring AI mentions
Traffic and market data	$289	Not published	Competitor traffic and market analysis modules	Included	Market research and new business pitching
Content toolkit	$60	Not published	Writing assistant plus content audit tooling	Included	Publishers shipping weekly
Advertising toolkit	$99	Not published	Paid search and display ad intelligence	Included	Media buyers running search campaigns
Local SEO	$30	Not published	Listings management and review monitoring	Per location	Multi-location businesses
Enterprise AIO	Custom quote	Custom	261 million prompt database, Adobe Analytics tie-in	Negotiated	Large brands and global marketing teams

Semrush pricing plans compared across tiers and add-ons during 2026, compiled by our editorial desk.

Do the arithmetic on a five-person team. Guru at $249.95 plus four extra seats at $80 each comes to $569.95 monthly. Across a full year that is $6,839, before a single add-on gets switched on.

Stack the traffic module and AI visibility on top of that and the same team passes $11,500 annually. The cost per additional seat is what quietly does the damage, and it explains why revenue per customer keeps climbing without new logos.

Database Size: Keywords, Backlinks And Domain Coverage

Data depth is the real moat in this category, and it is also the number competitors dispute most loudly.

The keyword index holds roughly 27.9 billion keywords across 142 geographic databases. Back in 2017 that same index held 819 million keywords, so keyword research database size has grown roughly 34-fold in nine years.

The backlink index is reported at 43 trillion links, although some 2026 estimates put it closer to 51 trillion. We use 43 trillion as the verified company figure, and treat the higher number as an unconfirmed third-party estimate.

Data asset	2026 figure	Earliest published figure	Growth	Why it matters to your workflow
Keyword index	27.9 billion	819 million (2017)	34 times	Long-tail coverage in smaller markets
Geographic databases	142 countries	Under 30	Nearly 5 times	Local keyword data outside the United States
Backlink index	43 trillion links	Under 1 trillion	Over 40 times	Competitor link gap analysis
Referring domains tracked	390 million	Not published	Not comparable	Authority scoring accuracy
Domain profiles	808 million	Not published	Not comparable	Competitor spotting at scale
Pages crawled daily	10 billion URLs	Under 1 billion	Over 10 times	Data freshness on newly built links
US keyword coverage	3.3 billion	Not published	Not comparable	Largest single-market dataset available
Desktop keyword records	543 million	Not published	Not comparable	Ranking history rebuilding
Tools inside the platform	55 or more	About 20	Nearly 3 times	Consolidation of your paid stack
Prompt database, Enterprise AIO	261 million prompts	Zero (2024)	Entirely new	AI answer visibility measurement

Semrush data assets during 2026 measured against earliest published comparatives.

Brazil, France and the United Kingdom follow the United States on keyword volume, at 2.4 billion, 1.5 billion and 1.5 billion respectively. Useful to know if you build affiliate properties targeting non-English markets.

Numbers we trust: the crawl figure of 10 billion URLs daily is verifiable from server logs on our own sites, and we see the crawler weekly. The 51 trillion backlink claim we cannot verify, so we have left it out of our tables.

AI Visibility Index 2026: What 126 Million Prompts Revealed

The flagship research release of 2026 analysed 126 million United States AI search prompts. The first version of the same study, published a year earlier, covered just 2,500 prompts.

Four platforms were examined: ChatGPT, Gemini, Google AI Mode and AI Overviews. More than 1,200 brands across 22 industries were tracked throughout the study window.

The finding that should worry every marketer reading this is straightforward. Only 36 brands held a top-100 visibility position across all four platforms for the entire study period. Single-platform visibility is therefore the norm, not the exception.

Brand mentions versus citations is the distinction that matters most in that dataset. Being mentioned in an answer is a recommendation, while being cited simply means your page was used as evidence for somebody else's recommendation.

A separate study tracked 1,094 United States product categories inside ChatGPT. Clear category owners kept their lead in 90.4% of period-on-period comparisons, whereas narrow leads flipped far more often.

Semrush also published its own turnaround openly. Its AI share of voice moved from 13% to 32% across a single reporting period. The trigger was finding ChatGPT recommending every rival in the category, yet never Semrush itself.

Practitioner note: we ran the same audit across four of our own money pages. Three were cited as sources but never mentioned as a recommendation. That gap is the single most actionable finding in the whole 2026 dataset.

The ChatGPT App And A New Distribution Route

One development that gets underplayed in most roundups is the official Semrush app inside ChatGPT, which shipped at the end of 2025.

Marketers can now pull live keyword and visibility data directly into a ChatGPT conversation without opening the platform itself. That changes the usage pattern a lot, because the tool becomes something you query in passing rather than a dashboard you log into.

Enterprise AIO extended coverage further, adding Microsoft Copilot tracking and forecasting features that model potential growth in traffic, reach and mentions. Claude, Copilot and DeepSeek tracking sit inside the enterprise tier rather than the self-serve add-on.

The prompt datasets behind all of this are worth noting. Enterprise AIO draws on 261 million prompts globally, including more than 90 million United States prompts, 36 million unique brand prompts, and 29 million ChatGPT-specific prompts.

Why we care: distribution inside an AI assistant is a truly new acquisition channel. If it converts even modestly, our 2026 paying customer estimate of 122,000 to 126,000 could prove conservative.

Semrush Market Share Against Ahrefs And Moz

Market share data in this category is messy, because different trackers count entirely different things. We show both views rather than pretending one is definitive.

Measured by installed company count across SEO and paid search tooling, Ahrefs leads with roughly 14.9% while Semrush sits near 6.6%. Moz holds about 1.1% of the same market.

Measured by actual recorded SaaS purchases, the ranking flips completely. Semrush appears in 6.2% of tracked purchases against 4.8% for Ahrefs, and no other SEO tool passes 0.5% in either dataset.

The gap between those two views comes down to account size. Ahrefs wins on volume of small accounts, while Semrush wins on paid commercial purchases. Given the pricing structures, that split makes sense.

Some useful comparisons across the three main platforms:

Those SEO tool spending benchmarks matter a lot for affiliate positioning. Buyers at that spend level read comparison content and pricing breakdowns, not beginner keyword research guides.

Retention, Margins And Cash: The Financial Health Check

Dollar-based net revenue retention finished 2025 at 104%, down from 106% a year earlier, having sat at 105% partway through the year.

A softening dollar-based net revenue retention rate alongside rising enterprise growth tells a fairly clear story. Big accounts expand steadily while small self-serve accounts churn out, and the two effects partly cancel each other.

On profitability the picture splits depending on which measure you use. Reported loss from operations came to $22.8 million for 2025, while adjusted income from operations reached $53.3 million at a 12% margin.

Our call: we expect retention to sit between 103% and 106% through 2026. The AI visibility add-on should lift expansion revenue, though self-serve churn remains the drag. Anything above 108% would truly surprise us.

Our 2026 And 2027 Projections For Semrush

No official 2026 forecast exists, so we built our own model. Three years of tracking this platform across client accounts gives us a reasonable base to work from.

Metric	End of 2025 actual	Our 2026 projection	Our 2027 projection	Reasoning behind the call
Revenue	$443.6 million	$500m to $515m	$565m to $595m	ARR carry-forward at 14%, with light integration drag
Annual recurring revenue	$471.4 million	$535m to $550m	$610m to $645m	Enterprise bundling accelerates net new ARR
Paying customers	About 117,000	122,000 to 126,000	127,000 to 133,000	Logo growth stays in single digits
ARR per customer	About $4,030	$4,350 to $4,500	$4,750 to $4,950	Add-on attachment does the heavy lifting
AI product ARR	$38 million	$95m to $115m	$170m to $200m	AI visibility becomes a default budget line
Enterprise platform ARR	$37 million	$78m to $88m	$135m to $155m	Adobe channel shortens enterprise sales cycles
Enterprise platform accounts	579	950 to 1,050	1,500 to 1,700	Cross-sell into existing enterprise contracts
Accounts above $50,000 ARR	About 500	820 to 880	1,250 to 1,400	Procurement-led buying replaces card purchases
Net revenue retention	104%	103% to 106%	105% to 109%	Expansion offsets continued self-serve churn
AI plus enterprise share of ARR	13.4%	32% to 37%	50% or above	Mix shift is the defining story of this business

SaaSGoodies projections for Semrush across 2026 and 2027, built from published 2025 actuals.

The headline of our modelling sits in the final row of that table. By 2027 we think AI and enterprise products carry roughly half of all recurring revenue between them.

Classic keyword research becomes the entry point rather than the product itself. That describes a truly different company from the one we first reviewed back in 2023, and pricing will follow the same direction.

Where we could be wrong: if Adobe raises self-serve pricing aggressively, paying customer counts could fall rather than grow. We assign that scenario roughly a 25% probability, and it would knock about $30 million off our 2026 revenue range.

What These Numbers Mean For SaaS And Affiliate Marketers

Statistics only earn their keep when they change a decision, so let us make these ones useful.

First, the money in this category has moved upmarket clearly. Accounts above $50,000 grew 74% while total customers grew 10%. If you sell content or services around SEO tooling, your buyer is much bigger than two years ago.

Second, AI visibility is now a paid product line with real revenue attached to it. A $38 million ARR business built inside twelve months is not a feature experiment. Clients will start asking about it soon, ready answer or not.

Third, price sensitivity is rising at the bottom of the market. A five-person Guru team pays close to $6,839 a year before add-ons, and cheaper alternatives at $44 to $99 monthly keep winning that segment.

We publish these Semrush Statistics every year because the underlying business keeps changing shape. The 2026 edition is the first where AI search visibility data matters more to the revenue line than raw keyword volume ever did.

Bottom line from our desk: Semrush grew more slowly but earned much more per customer. Adobe bought it cheaply against historic multiples. AI visibility is the growth engine now, so price your services accordingly.

FAQs About Semrush Statistics