We're marketers
who got tired of
bad advice —
so we built something
better.
SaaSGoodies is a small team of marketers, developers, and researchers spread across India, Dubai, and Tbilisi — led by founder Aliakbar Fakhri — building honest SaaS reviews, free marketing tools, and primary-source statistics for the people who actually buy and recommend software.
◉ TEAM SNAPSHOT ◉ EST. 2024 ◉ THREE COUNTRIES ◉ TWELV
Team snapshot
◆ EST_2024 · UPDATED_MAY_26
Active
HQ
India
HQ · Product, content, plugins. 6 people.
BD
Dubai
UAE · Agency, partnerships. 3 people.
RES
Tbilisi
Georgia · Research, data. 3 people.
Founded
2024
People
12
Time Zone
3
Anonymous bylines
0
— ◆ OUR STORY · 2024 → TODAY
It started with
one stubborn founder.
Two years, three time zones, and one very specific frustration with how the marketing internet actually works. Here's how SaaSGoodies came to be.
Our founder — Aliakbar Fakhri, Ali to most — had been blogging for a living since 2015. Ten-plus years promoting SaaS tools, building affiliate blogs (AFFMaven and other ventures under the AFFINCO umbrella), and helping businesses grow online. He was tired of every “resource” site burying the good stuff behind paywalls, promoting tools they'd never actually used, or repeating advice that worked in 2018.
In 2024, Ali brought a small team together to fix that. SaaSGoodies was built on one simple idea: give marketers the tools, data, and honest content they actually need — for free, with no fluff, and no fake reviews.
We started small — a team spread across three time zones. Different backgrounds, different markets, but one shared obsession: helping SaaS brands and affiliate marketers grow smarter through honest reviews, real tools, and AI-integrated SEO.
Today, SaaSGoodies runs a suite of free marketing tools, publishes some of the most-referenced SaaS statistics on the internet, offers agency services to brands ready to scale, and ships WordPress plugins used by thousands of affiliate marketers worldwide.
We're not a blog. We're not a media company. We're a team of marketers who build things — and happen to write about them, too.
“Every resource site either buried the good stuff behind paywalls, promoted tools they'd never used, or gave advice that worked in 2018.”
— ALIAKBAR FAKHRI · FOUNDER & CEO, ON WHY HE STARTED SaaSGoodies
◆ THE TEN-SECOND VERSION
What SaaSGoodies actually does.
Free marketing tools
10+ live
WordPress plugins
1,000+ installs
SaaS reviews published
120+
Primary-source stats pages
8
Agency clients
By referral
AI-generated unedited content
Zero
— ◆ FOUNDER SPOTLIGHT
Meet Aliakbar Fakhri
Ali — founder & CEO. SEO veteran since 2015, builder of AFFMaven and the AFFINCO group of ventures, full-time blogger and operator. The reason this company exists, in his own words.
◆ FOUNDER · CEO
Aliakbar Fakhri.
📍 INDIA · CALLED ALI
In the game since
2015
Ventures founded
5+
Community size
69,500+ members
Domains operated
29+
Speaks at
SiGMA · MAC · AW Dubai
“I've been blogging for a living since 2015. I've seen every algorithm update, every affiliate trend, every shiny tool that promised the moon. SaaSGoodies is everything I wish existed when I was starting out — and everything I still wish existed today.”
Ali is an industry-recognised SEO and affiliate marketing expert with 10+ years of experience guiding marketers, publishers, and SaaS brands through the unpredictable waves of search and growth. His journey started in 2015, back when SEO felt like a straightforward game — sprinkle some keywords, snag a few backlinks, and watch the traffic roll in.
By 2026, it's a whole different sport. Ali has spent the decade between helping marketers, publishers, and brands stay afloat — and grow — through Google updates that flip rankings overnight, AI Overviews that change the click economics, and a hundred new tools every year. He runs the AFFINCO group of digital ventures and leads a global community of 69,500+ marketers who learn, swap notes, and ship together.
SaaSGoodies is the most recent chapter of that work — and the one Ali is most personally invested in, because it's the answer to every frustrated email he's gotten from a new marketer trying to navigate a sea of paid noise.
SEO, affiliate, and SaaS growth since 2015.
AFFMaven , AFFINCO, SaaSGoodies & more.
Affiliate, SEO and SaaS marketers worldwide.
◆ AREAS OF EXPERTISE
◆ ROLES & AFFILIATIONS
Founder · CEO, SaaSGoodies
2024 —
Founder · AFFINCO group
2020 —
Founder · AFFMaven
2015 —
Speaker · SiGMA · MAC · AW Dubai
2023 —
Press partner · Blockchain Life
2+ yrs
— ◆ MISSION & VISION
Why we
show up every day.
One line on what we're trying to do. One line on the world we're trying to build. We re-read both every quarter — and edit them when they stop being true.
— Mission
To give every marketer — real tools.
“To give every marketer — from solo bloggers to growing agencies — access to the tools, data, and expert services they need to compete with the biggest brands online.”
— Vision
A world driven by honest information.
“A world where affiliate marketing and SaaS growth are driven by honest information, real tools, and transparent advice — not sponsored noise.”
— ◆ WHAT WE STAND FOR · 4 PRINCIPLES
Four lines
we don't cross.
Pinned in every Slack channel and re-read before every editorial decision. When we get stuck, we ask which one of these would break — and choose the option where the answer is “none”.
⊙
Radical transparency
We disclose every affiliate relationship. Recommendations are based on real testing — not who pays the most. If a tool doesn't meet our standards, we say so, even if we earn a commission from it.
◆ Affiliate Disclosure on every page
⚒
Build, don't just write
We ship actual products — plugins, tools, templates — not just content about them. Every tool we publish is something we'd use ourselves. If we wouldn't use it, we don't recommend it.
◆ 10+ TOOLS · 4 PLUGINS · ALL FREE
◍
Global thinking, local roots
With teams in India, Dubai, and Georgia, we understand diverse markets and marketing challenges. Our perspective shapes coverage — from MENA SaaS markets to South Asian affiliate trends.
◆ 47 COUNTRIES REPRESENTED
▤
Data over opinion
Every claim we make is backed by data. We cite primary sources. We update content when information changes. We never publish a statistic we can't verify — even if it would make for a better headline.
◆ 0 SECONDARY-SOURCED STATS
— ◆ COMPANY JOURNEY · 9 MILESTONES
How we got
from there to here.
Every milestone in two years — founding, first plugin, first office, first 1,000-install plugin, today. Honest version, not a polished investor deck.
2024
Founded
◆ Q1 · INDIA
SaaSGoodies founded.
SaaSGoodies founded in India by Aliakbar Fakhri with a mission to deliver honest SaaS reviews and free tools for affiliate marketers. Starting team of three.
2024
Q3
◆ FIRST SHIP
First WordPress plugin launched.
First WordPress plugin shipped in public beta. Built by the India development team and tested across 50+ live sites before release.
2025
Q1
◆ NEW OFFICE
Dubai office opens.
With growing demand from MENA-based SaaS brands, we opened our UAE office to lead agency services and business development across the region.
2025
Q2
◆ NEW SERVICE
Agency services launched.
Agency services officially launched — offering SEO strategy, affiliate program management, and content production services to SaaS brands.
2025
Q3
◆ THIRD OFFICE
Tbilisi research team joins.
A dedicated data-journalism team in Georgia brings rigorous, academic-standard research practices to our SaaS statistics content.
2025
Q4
◆ TOOLS HUB
Free Tools Hub goes live.
10+ marketing tools live — keyword density checkers, affiliate link auditors, SaaS pricing calculators, meta tag generators. All free, no signup wall.
2026
Q1
◆ MILESTONE
Plugin crosses 1,000 active installs.
Real-world adoption by affiliate marketers and WordPress site owners globally. The number that took us from “side project” to “we make something people use”.
2026
Q2
◆ DATA HUB
SaaS Statistics Hub launched.
Eight primary-source-verified data pages covering SaaS market size, churn benchmarks, pricing trends, and affiliate marketing statistics.
Today
MAY '26
◆ PRESENT DAY
Team of twelve, across three countries.
SaaSGoodies continues to expand its tools library, review database, and data content. Next on the roadmap: a public benchmarks API and the v2 plugin suite.
— ◆ OFFICES · 3 CITIES · 12 PEOPLE
Three cities,
one company.
Each office plays a distinct role. Together they cover the full day — when India signs off, Tbilisi is mid-afternoon and Dubai is still on. Hand-offs are part of the workflow.
◆ RESEARCH & DATA
🇮🇳
India
📍 Headquarters · IST (UTC+5:30)
Product development, content strategy, and the plugin team. The technical heart of the operation — every line of plugin code, every page template, every editorial guideline is written here.
Team size
6 PEOPLE
Disciplines
DEV · EDITORIAL · SEO
Working hours
10:00 – 19:00 IST
◆ AGENCY & PARTNERSHIPS
🇦🇪
Dubai, UAE
📍 DIFC · GST (UTC+4)
Business development, agency services, and partnerships. The commercial side of the house — running client work across MENA and managing relationships with the SaaS brands we partner with.
Team size
3 PEOPLE
Disciplines
AGENCY · BIZDEV · CLIENT
Working hours
09:00 – 18:00 GST
◆ RESEARCH & DATA
🇬🇪
Tbilisi, Georgia
📍 Vake · GET (UTC+4)
Content production, research, and data journalism. Where every statistic is traced back to its primary source before publication. Strong academic tradition translates directly into rigorous editorial.
Team size
3 PEOPLE
Disciplines
RESEARCH · DATA · WRITING
Working hours
10:00 – 19:00 GET
— ◆ MEET THE TEAM · 8 KEY PEOPLE
Every article
has a name on it.
Every review, statistics page, and tool on SaaSGoodies is created by a named, real person with verifiable expertise. No anonymous bylines. No AI-generated content published without human review and verification.
FOUNDER & CEO
Aliakbar Fakhri
10+ years in SEO, affiliate marketing, AI workflows, and community building. Founder of AFFMaven and ventures under the AFFINCO umbrella. Blogging for a living since 2015.
SEO
Affiliate
AI Workflows
Community
HEAD OF CONTENT & EDITORIAL
Riya Sharma
Leads the editorial team and sets the standards for every article. Background in digital journalism. Previously led content at two SaaS startups.
Editorial
SEO Writing
Reviews
HEAD OF AGENCY & BD
Omar Al-Rashid
Runs the agency arm from Dubai, working with SaaS brands across MENA. 8+ years in digital agency management. Fluent in Arabic and English.
Agency
Perf. Mktg
MENA
LEAD RESEARCHER & DATA
Nino Beridze
Heads the research and data journalism team. Responsible for SaaSGoodies's statistics pages — the kind cited by major publications. Background in market research.
Research
Data
Statistics
LEAD WP DEV & PLUGIN ARCHITECT
Vikram Nair
Architects and builds SaaSGoodies's flagship WordPress plugins. Building WordPress since 2015 — Gutenberg, WooCommerce, and performance optimisation.
WordPress
PHP
Gutenberg
SEO STRATEGIST
Priya Kulkarni
Keyword research, technical SEO audits, and on-page optimisation across SaaSGoodies and client projects. Specialises in E-E-A-T and content gap analysis.
Tech SEO
Keywords
Link Building
PARTNERSHIPS & AFFILIATE MGR
Fatima Al-Zaabi
Manages affiliate relationships, partnership negotiations, and sponsored deals — ensuring every promoted tool meets SaaSGoodies's editorial standards.
Affiliate
Partnerships
BD
CONTENT WRITER & SAAS ANALYST
Lasha Kvaratskhelia
Researches and writes in-depth SaaS reviews, tool comparisons, and industry reports. Background in tech journalism — translates complex products into plain language.
Reviews
Tech Writing
Analysis
— ◆ HOW WE WORK · CULTURE
Remote-first.
Async-friendly. Honest.
Three offices, three time zones, one shared way of working. We don't believe in micromanagement. We believe in accountability and craft.
We are a remote-first, async-friendly team. We don't believe in micromanagement — we believe in accountability and craft.
Our team across India, UAE, and Georgia brings together three distinct working cultures into a single editorial standard. We communicate openly, cite our sources obsessively, and ship products that we'd actually use ourselves.
⌗
Deep technical depth from India
WordPress, PHP, plugin architecture, and South Asia's affiliate marketing community.
⇄
Global business perspective from Dubai
Fast-moving startup ecosystem, MENA market expertise, and direct lines into the brands
we partner with.
▦
Academic-grade rigour from Tbilisi
Primary-source research culture, citation discipline, and a strong intellectual tradition that
translates into every stats page.
◆ HIRING ◆ ALL TEAMS ◆ REMOTE-FIRST ◆ HIRING ◆ ALL TEAMS ◆ REMOTE-FIRST ◆
◆ WE'RE HIRING
Sharp writers, devs &
marketers — based anywhere.
Always looking for SaaS writers, WordPress developers, and affiliate marketing specialists. Remote, async-first, working on interesting things.
Senior SaaS Reviewer
remote
WordPress Plugin Dev
India / remote
Data Researcher
Tbilisi / remote
Affiliate Manager
Dubai / remote
— ◆ THE AFFINCO GROUP · 5 PROPERTIES
SaaSGoodies is part
of a bigger family.
SaaSGoodies is one of several digital ventures run by Aliakbar Fakhri under the AFFINCO umbrella — a group of properties built around the same idea: honest, useful, no-fluff resources for affiliate marketers, publishers, and SaaS operators.
EST. 2024
SaaSGoodies
You are here
Honest SaaS reviews, free marketing tools, and primary-source statistics. Built for affiliate marketers, publishers, and SaaS buyers who're tired of paid noise.
REVIEWS
TOOLS
PLUGINS
saasgoodies.com
EST. 2020 · COMMUNITY
AffMaven
Affiliate marketing media + community. 69,500+ members, award-winning coverage, press partner of Blockchain Life and SiGMA. Where the AFFINCO community meets and trades notes.
MEDIA
COMMUNITY
PRESS
affmaven.com
Est. 2024 · Flagship
AffNinja
AFFNinja gives unbiased affiliate network reviews, real campaign data, and expert media‑buying guides for serious performance marketers.
AFFILIATE NETWORKS
MEDIA BUYING
BONUSES
affninja.com
EST. 2022 · AGENCY
AFFINCO Agency
The agency arm — SEO strategy, affiliate program management, content production, and AI-integrated workflows for SaaS brands and publishers across MENA, South Asia, and EU.
SEO
AFFILIATE
AGENCY
affinco.com
PORTFOLIO · NICHE
Niche Portfolio
29+ niche affiliate sites operated under the AFFINCO group. 100% affiliate marketing model, sustainable revenues, and live testing ground for everything we publish on SaaSGoodies.
NICHE SITES
29+ DOMAINS
private portfolio
◆ THE WHOLE PICTURE
One operator,
one philosophy.
Same standards across every property. Same author bylines. Same primary-source rule. Same “we'd use it ourselves” filter.
Properties
5+
Total reach
2M+ monthly
Group team
40+ people
— ◆ INDUSTRY RECOGNITION · 2023 → TODAY
Where we
show up.
Speaking, sponsoring, partnering — across the affiliate, SEO, and adtech calendar. If you're at any of these events, find us at the AFFINCO booth or the SaaSGoodies meet-up.
Speaker
📍 DUBAI · 2024
Affiliate World Dubai
The biggest affiliate marketing event in MENA. Ali joined the speaker line-up and AFFINCO ran a meet-up alongside.
SPONSOR
📍 GLOBAL · ANNUAL
MAC Conference
Mobile, affiliate, and content marketing — three rooms, three days. Ali sits on the affiliate panel; AFFINCO sponsors.
PARTNER
📍 MALTA · BIANNUAL
SiGMA Events
The Mediterranean's flagship iGaming + adtech show. Media partnership across press releases, post-event coverage, and live interviews.
2 YEARS
📍 DUBAI · BIANNUAL
Blockchain Life
Two-year-running press partner. AFFINCO publishes the official press releases and post-event reports across affiliated channels.
Speaker
📍 GLOBAL · 2024
World of Search
500+ digital marketers, three days of SEO talks, panels, and AI-integrated workflows. Ali ran a session on SEO volatility.
PARTNER
📍 ASIA · 2024
Tech Summit Asia
Tech, AI, and blockchain across South Asia's growing developer market. AFFINCO sat on the AdTech panel as a media partner.
AWARD
📍 GLOBAL · 2024
World AdTech Day
Industry-wide recognition initiative honouring AdTech leaders. AFFINCO is a recurring nominee and sponsor of the awards.
◆ + MORE
15+ events a year.
Including ICE, AffiliateFest, Marketing Bricks, GSIC, BrightonSEO and regional meetups across Dubai, Bangalore, Tbilisi.
— ◆ WHY YOU CAN TRUST US · 6 POLICIES
How we stay
honest.
A fair question to ask any site that earns affiliate commissions. Here's exactly how we maintain editorial independence — written plainly, no hedging.
Real hands-on testing — no
exceptions
Every tool reviewed is tested by a member of our editorial team for a minimum of 7 days before any word is written. We test using free trials, paid plans funded by SaaSGoodies, or vendor-provided review accounts — disclosed in each review.
◆ 7-DAY MIN · DISCLOSED IN EVERY REVIEW
Commissions never influence
ratings
We're in affiliate programs with companies like SEMrush, WP Engine, Kinsta, and GetResponse. But scores are determined by our 6-dimension scoring system — applied identically to all tools. Several top-rated tools on our site have no affiliate program at all.
◆ 6-DIM SCORING · APPLIED EVENLY
Primary sources only
For every statistic published, we trace back to the original study, company report, or official data source. We do not cite secondary blog posts. If the original source cannot be verified, we do not publish the statistic.
◆ 0 SECONDARY-SOURCED STATS · EVER
Editorial separated from
commercial
Editorial writers operate independently from partnerships and agency. No sponsor, partner, or affiliate can direct, alter, or suppress editorial coverage. Sponsored content is clearly labelled and never masquerades as independent review.
◆ CHURCH/STATE · NEVER NEGOTIABLE
Updated regularly,
transparently
SaaS tools change constantly. We monitor reviewed tools and update content when changes are material. Pricing changes within 5 days; major features within 2 weeks. Every revision is dated inline at the bottom of the article.
◆ 5-DAY PRICE SLA · 14-DAY FEATURE SLA
Errors corrected promptly
Found something wrong? Email editorial@saasgoodies.com . We verify and correct factual errors within 5 business days. Corrections are noted inline at the bottom of updated articles with the correction date — no silent rewrites.
◆ 5-DAY CORRECTION SLA · INLINE NOTES
— ◆ QUICK TRUST SIGNALS
At a glance,
before you commit.
Everything we hold ourselves to, on one card. Skim it, screenshot it, and hold us to it.
◉ TRUST SIGNALS ◉ AT A GLANCE ◉ TRUST SIGNALS ◉ AT A GLANCE ◉
HTTPS encrypted
All data secured by SSL across every page and form.
FTC-compliant
Every affiliate link clearly disclosed above the fold.
Primary-source data
All stats traced to original sources — never secondary blogs.
Tested before reviewed
Minimum 7 days hands-on testing on every product.
Team in 3 countries
Named experts across India, UAE & Georgia. No ghosts.
Regularly updated
Content monitored and refreshed inside SLA windows.
1,000+ plugin installs
Real-world adoption by affiliate marketers globally.
Transparent partnerships
All commercial relationships disclosed by name.
— ◆ AS CITED BY · 12 PUBLICATIONS
Where our data
gets quoted.
A non-exhaustive list of places that have cited our statistics or referenced our research. We log every press mention — happy to share the full archive on request.
— ◆ IMPACT TO DATE
Two years,
by the numbers.
Verifiable, partner-reported, and updated quarterly. The metrics we'd want to see if we were trusting someone else with our content stack.
Across our free marketing tools — UTM builders, calculators, generators.
Weekly No-BS Affiliate Report · 38% open rate · 47 countries reached.
Active installs on WordPress.org · across 60+ industries and use-cases.
All hand-tested by a named editorial team-member for 7+ days minimum.
— ◆ COMMON QUESTIONS
About SaaSGoodies FAQ.
Don't see yours? Email hello@saasgoodies.com — we reply within 24–48 hours.
Have a
question, a tip,
or found an
error?
We'd love to hear from you. Pick the inbox that fits your reason for emailing — they go to real, named people, not a help-desk bot.
◆ DIRECT LINES
Who to email.
General
hello@
Editorial / corrections
editorial@
Partnerships
partners@
Agency services
agency@
Advertise
advertise@
